GenX women in higher ed from around the globe

From Cost-Center to Profit-Center: Academic Libraries and the Corporatization of Higher Ed

In Canaries in the Coal Mine, Guest Blogger on 2010/02/17 at 09:00

Today, we have a guest post from Cathy Eisenhower,  Humanities and Women’s Studies Librarian at George Washington University in Washington, DC. This is the first in our Canaries in the Coal Mine series – a series of monthly posts from academic librarians at higher ed institutions from across the globe.

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In library school, we librarians in training absorb the mantra that special libraries must prove their value every day because they do not ostensibly increase profits. (“Special libraries” reside in federal agencies, corporations, museums, nonprofits, and other organizations outside the categories academic, public, and school.) They are the first to go in a crisis, or, to forestall the shut-down, the librarian must transform her unit from a cost center to a profit center. As a library student I should have predicted the same fate would befall the academic library.

Observing a couple of trends in the corporatization of the university and of scholarship makes it easy to imagine where academic libraries may be headed in the years to come.

They will clamor, and are clamoring, for endowments and donors. Though libraries have been kowtowing to donors forever, the University’s declining generosity toward its libraries–ask most any librarian–has made raising funds for collections and other necessary purchases a requirement, and is compelling all librarians to become fundraisers of a sort on top of their regular duties. If libraries fail at this task, their collections, buildings, and programs will suffer–they are suffering right now–but it will be  their own failure, not the University’s. We constantly argue that student and faculty scholarship and “success” depend upon a great research library, but this argument holds no water when many faculty do not foreground it in faculty senates and negotiations with the administration, perhaps because their situation mirrors our own. Raise your own money, don’t come asking for handouts, administrations insist, which creates academics and librarians forced to stake out territories and fiercely protect them.

And if libraries succeed at passing the hat? The more money libraries raise, the more university administrations will leave them out in the cold to fend for themselves, and they will turn projects like digitizing materials into for-profit schemes that have little or nothing to do with what students and faculty need, but rather will respond to the market, and probably poorly. After all, librarians are not professional fundraisers, but they are even less savvy entrepreneurs.

Academic libraries will cater to distance education programs and move to almost exclusively online content. The trend in higher education that perhaps disturbs me the most (though, as in all out-of-control market economies, there are so many disturbing trends from which to choose) is distance education. The arguments around it bear repeating (and I hope this blog will address the issue at some point), but not here. Let’s just say that libraries will be pushed more and more to support these cash-cow programs. Administrative types will encourage a focus on distance learning, which means that students on campus will get fewer resources–from in-person research help to print and digital collections for campus-based academic programs. With limited funding, academic libraries will be forced by administrations to push their resources toward lucrative, professional programs online for continuing vocational education rather than scholarly work in the disciplines. Is that bad? I guess it depends on your notion of higher education. It certainly won’t enrich scholarship on campus, and would fuel the trend toward the library as mall, a response to declining turnstile counts in physical libraries on college campuses.

These  sketchy “predictions” are cynical, reductive, and hyperbolic. I hope. Partial renderings from a pessimistic bibliographer.

I do know this, though: Academic libraries and librarians are desperate to stay relevant and be valued, and fairly powerless to do so on their own terms–in fact, almost all librarians share this plight. We are marginal figures in the university landscape–mostly women in a feminized, poorly paid profession, mostly untenured so without the attendant (supposed) intellectual freedom, without a voice in campus governance, and mostly viewed as cultural caregivers rather than colleagues or mentors. And some of us are willing, even happy, to absorb the values of the larger corporate institution by serving the big money programs while serving scones to undergrads, and some of us are not. Maybe we just haven’t figured out how best to resist.

(Cathy Eisenhower is a poet-librarian and is author of clearing without reversal (Edge 2008) and would with and (Roof 2009). She translates the work of Argentine poet Diana Bellessi and has published essays in Writing against the Curriculum: Anti-Disciplinarity in the Writing and Cultural Studies Classroom and the forthcoming Critical Pedagogy and Library Instruction.)

 

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  1. Cathy – Thanks again for guest blogging at University of Venus! My first reaction is a pretty bleak one. I think you are right on target with what’s currently happening within higher ed, particularly in the U.S. We have over 4,000 degree-granting institutions in the U.S. If we set aside the elite schools – say the top 20 (in each category of research and liberal arts for a total of 40) – we are still at less than 1% of the total institutions. My prediction is that for the non-elite institutions, libraries as we know them will be eliminated and librarians along with them. If the library building becomes a place to hang out, eat, write papers, pick up some scones – it is floundering for a functional mission. If the majority of the students and faculty use the internet for research, the virtual librarian can be outsourced. And if Cathy is right about online education – and I think she is correct for the 3,960+ non-elite institutions — I would argue that an institution does not need its own librarians to support online education. The functions of a librarian can easily be outsourced. Do I think this is fair? Just? Intellectually sound? NO. Do I think it makes financial sense? YES. Do I think I would be able to provide 24/7 instant customer support to my core constituency – my undergraduate students? YES. Higher education is big business and decisions are primarily financial decisions and if we can combine cost-cutting measures with increased customer service, then we have a win-win situation. Cathy is absolutely correct – how do we resist? How do we get a step ahead of the game? How do libraries become central to the institution’s mission? How do they guarantee that they are viewed as more than a meeting space for undergrads? I have intentionally included posts from librarians in our Canary in the Coal Mine series because I fear that they will be the first to go.

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